At its heart, your brand is a story – the promise you make to your customers. It takes talented writers to successfully define that brand, distinguish it from the competition and compel customers to take action. The heart of integrated marketing is effective communication – telling the story of your brand in the most compelling, targeted and effective way in every media or venue: Web, video, advertising, email, PR, trade shows, blogs, case studies and more. yourself why you need Ooooh.