Digital Marketing

Our data-driven digital marketing and SEO strategies and techniques boost website traffic, drive new leads, raise brand visibility – and provide the highest return on your digital investment.

We realize the goal of a business is not to just have a great-looking website but to have a website that generates sales or leads continuously. The key to this is targeted traffic that is conditioned to be interested in your product or service.

Of course, you want search-engine traffic, as this usually speaks to your relevance and credibility to a user. We carefully plan a search-engine-optimization strategy that accounts for important content, usability, and metrics that are required to attain (and keep) valuable SEO rankings. Gone are the days of focusing on certain keywords; we are in an age of content authority and engagement metrics and you need an agency equipped to show you the way.

Nothing can be more painful for a business than spending valuable money on marketing and not understanding what happened. These days it isn’t enough to have Google Analytics installed on your website. There is a lot of other data to uncover.

Our process of conversion optimization only works when we are tracking every step of a campaign. From campaign source to creative to the landing page to action to nurture to conversion to sale, we need to understand what is making the program succeed or where is the program failing. We can turn failures into successes by analyzing user interactions at every step of the sales funnel.

Prior to any Digital Marketing engagement, we evaluate your website’s current metrics to give you a full understanding of the highs and lows of your domain and content. Our tools and methodologies take us deeper into your domain profile and history, giving us a complete picture of your baseline and allowing us to set the correct expectations on outcomes of any program. We can determine if prior SEO work requires us to perform a “detox”, if your current website content poses issues, if your website information architecture is hurting your user engagement, and give you a complete profile of how the search engines “see” your website.ite.